Page 28 - KEX EXPRESS (THAILAND) PUBLIC COMPANY LIMITED : ANNUAL REPORT 2024

28 ONE REPORT (FORM 56-1) 2024

The market opportunities in the fruit industry are • In-time COD Regulation Supporting: As a pioneer
expanding due to increasing consumer demand for in responding to Thailand’s COD regulation, KEX has
fresh, healthy, and convenient food options. As become the first batch logistics company to support
consumers become more health-conscious, there is a new COD regulation and process, offering
growing preference for organic, locally sourced, and merchants and individuals more reliable and secure
exotic fruits. The rise of e-commerce and online grocery methods to control COD process and payments.
platforms has created new channels for fruit distribution, • Real-time Logistics Tracking: Provides precise
allowing companies to reach a broader customer base. monitoring of shipment statuses, offering dynamic
Operational Highlights and Financial Summary
Operational Highlights and Financial Summary
Additionally, the growing trend of sustainable and visual updates to ensure customers stay informed
eco-friendly practices offers opportunities for of their packages’ whereabouts.
businesses to innovate in packaging, transportation, • Upgraded Membership system: Customers can
and sourcing methods. With the global demand for fruit accrue points through transactions in KEX, which
continuing to rise, there are significant opportunities for can be redeemed for exclusive discounts and
growth in both domestic and international markets, rewards, fostering greater customer loyalty.
especially for suppliers who can offer high-quality
Key Milestones
products, reliable delivery, and sustainable practices. Customer Portal – KA Service Platform
Key Milestones
This platform serves as an exclusive portal for KA clients.
Intelligent Digital Functions In the year 2024, KEX rebuild legacy systems and
and Multi-channel Service Platform providing a more intelligent, efficient, and seamless

management portal.
Building upon the foundation of delivering exceptional • Online Customer registration: Seamless integration
delivery services, we have established an intelligent, with backend internal systems, speed up the
Business Overview
Business Overview
efficient, transparent, and secure logistics ecosystem customer registration and move the process into
through advanced technologies, equipment and digital online system.
platforms. Our proprietary IT systems and technology • Intelligent Booking Allocation: The system
platforms not only enhance operational efficiency, automatically assigns the most optimal Pick-up
visualization of management, and accountability, but channels based on customer needs, improving
also provide smarter and more convenient value-added shipment efficiency.
services to multi-channels. These services empower • Rich API Integration with 3rd-party Partners:
our clients to optimize logistics management, improve Supports integration with popular 3rd-party partners
overall supply chain efficiency, and drive the digital systems in Thailand market, and also up-streaming
transformation of the industry. and down-streaming logistic systems, simplifying
long-chain logistics management.
Governance Structure and Practices
Governance Structure and Practices
KEAPP – One-stop Mobile Logistics Management
Application IMP – Intelligent Sales and Promotion Management
KEAPP is a sophisticated, user-friendly, and visually IMP leverages data-driven insights to optimize sales
integrated mobile logistics management application that and promotion management, fully digitizing the sales
enables customers to manage logistics affairs anytime process to enhance customer experience and drive
and anywhere, optimizing their delivery experience. business growth:
Core features include: • Intelligent Lead Management: The system
automatically captures and analyzes potential
Financial Performance
Financial Performance
• Enhanced User experience: Streamlining the customer data, offering precise customer profiling
shipping process and improving dispatch efficiency, to support conversion.
provide customers smoothly operation experience. • Customer Profiles and Opportunity Management:
Comprehensive tracking of customer interactions,
intelligent demand analysis, and tailored sales
strategies.

Sustainable Development
Sustainable Development