Page 27 - KEX EXPRESS (THAILAND) PUBLIC COMPANY LIMITED : ANNUAL REPORT 2024

KEX EXPRESS (THAILAND) PUBLIC COMPANY LIMITED 27

telephone bill payments, loan payment services – network of sorting hubs, distribution centers, and
including credit card payments from all banks, as well service points across Thailand, KEX ensures timely
as special services like payment for overdue bills, deliveries and broad service accessibility. The company
suspended bills, and traffic fines. offers a wide range of services, including door-to-door Operational Highlights and Financial Summary
delivery, pickup/drop-off options, and international
Retail Service Points (RTSP) is a model where KEX shipping, positioning it as a versatile and customer-
collaborates with leading retail brands, convenience focused provider. Additionally, KEX’s investment in
stores, department stores, stationery stores, and drug advanced technologies, such as real-time tracking and
Operational Highlights and Financial Summary
stores across Thailand. The goal is to expand sales AI-driven personalization, enhances operational
touchpoints and enhance brand visibility. visibility and improves customer experience, further
strengthening its competitive edge.

This integrated channel strategy enhances KEXs As the logistics industry evolves, KEX’s strategic
operational efficiency, expands service accessibility, partnerships, innovative solutions, and commitment to
and strengthens brand presence. expanding its digital capabilities will be pivotal in Key Milestones
maintaining its market leadership. The company’s
Additionally, KEX has embraced the growing influence emphasis on sustainability and eco-friendly practices
Key Milestones
of social media commerce by partnering with platforms aligns with growing consumer demand for

like TikTok Shop. This move opens up exciting environmentally-conscious services and will contribute

opportunities to engage with a new generation of to its long-term success. With ongoing investments in
customers, tapping into the online influencer market and infrastructure and technology, KEX is well-positioned Business Overview
further expanding KEX’s customer base in the rapidly to capitalize on emerging market opportunities and

evolving e-commerce landscape. By embracing continue driving growth both within Thailand and
Business Overview
innovative sales channels, KEX continues to drive internationally.
growth, enhance customer experiences, and stay ahead
of market trends. The rapid growth of Thailand’s express delivery market
is expected to continue, fueled by the rise of
Industry and Business Outlook e-commerce and the country’s expanding digital

economy. As businesses and consumers increasingly
The express delivery industry in Thailand is highly rely on fast, convenient, and cost-effective shipping,
concentrated, consisting of both domestic and the demand for robust delivery infrastructure is Governance Structure and Practices
international large private companies. We have been the intensifying. The rise of digital platforms, online
most prominent Thai express delivery company marketplaces, and mobile shopping apps has made it
(excluding Thailand Post) in terms of scale, network easier for consumers to access goods from both local
coverage, service quality and brand reputation, and global sellers, further driving the need for efficient
Governance Structure and Practices
competing with other market participants, including DHL express delivery services. The increasing number of
Express, Ninjavan, Flash Express, Best Express, domestic e-commerce sellers reflects a shift toward a
and J&T Express. However, most other players have digitally-savvy economy, raising competition among

a smaller operation scale and smaller presence. logistics companies to offer innovative solutions, such
They focus on selected customers/areas with limited as same-day delivery, optimized last-mile delivery, and Financial Performance
services that do not require extensive operational expanded pick-up/drop-off locations. Additionally, the

capabilities to drive operational efficiency and growing popularity of cross-border e-commerce further
Financial Performance
scalability, allowing the company to meet the growing increases the demand for international shipping
demand for reliable logistics solutions. With an extensive services, spurring innovation in the industry. Sustainable Development

Sustainable Development